• 16

BLOGS


1005, 2016

WordPress for Your Website?

May 10th, 2016|

In the previous article “A Really Good Website Can Help You Attract and Retain More Customers” we saw how your website is the hub of your digital presence and how essential it is in this day and age.  Because your business won’t be able to perform in the long run if you don’t have an online presence, it is crucial that you start thinking about having your own website. Have you considered using WordPress? If you are stuck in a situation where you want to design your webpage but have no designer to turn to, its time you stop worrying because WordPress is always there to save the day. That’s right, no matter what kind of website you want to make for your business, this unique application will give you the chance to create one without ever hiring a designer or developer. There are over 74 million sites that use [...]

1005, 2016

What is ‘SEO’? Demystifying SEO

May 10th, 2016|

To optimize your website for search engines, you must do on-page search engine optimization or SEO.  This optimization is confined to the sphere of your website and not beyond it.  Currently,  Google owns 70% of the ‘search-engine’ market share so most SEO experts, and companies focus on getting higher ranking within this particular search engine. Yahoo and Bing are other two search engines with a better share in this market after Google. Here are some factors which increase effectiveness of on-page SEO: Keywords Keywords are words or phrases that attract the attention of search engine crawlers. Keywords need to be relevant to your business niche, and must match the search engine algorithm. The study of keywords in SEO is expansive, but we have summarized it for you. It is important that, on your website, you make use of keywords in the following: WRITTEN CONTENT Traditional practices of on-page SEO involved [...]

305, 2016

Why embrace mobile apps for business growth?

May 3rd, 2016|

According to Statista, as of January 2015, the percentage of cellphone internet users stood at 52.7. This figure will rise to over 63.4% in 2017. The Pew Research Center found that 63% of mobile phone users use this portable device to go online to do several tasks: Be active on social media with friends, family and even random strangers To find entertainment in the form of videos, memes, games and music Find solutions to all their problems, from technical issues to mundane errands Make a purchase online to reduce the effort of being present in a shop physically Thus, whatever your business niche is, you need to cater to your potential target audience that is online via their iPhones and Android phones. Mobile App for Business Growth The nature of the business world is transforming every second, because of the internet and technology. Thus, it is imperative for all businesses [...]

205, 2016

Does SEO Really Help your Business Grow

May 2nd, 2016|

Being online is not a trend, but a necessity and search engine optimization (SEO) supports this effort of businesses. In The 4 Building Blocks of a Strong Digital Presence, Tom Cochran wrote that if a business does not have a digital presence today, it does not exist. This is true. Due to globalization, all customers expect businesses to be online. Your target market is not simply the customer across the street, but also a potential customer who is thousands of miles away from you. Obviously, this depends on the business you operate , but even to localize your online business, you need to optimize it online. Internet users will only increase in the future. In 2015, there were 3 billion internet users worldwide. People search for infinite number of answers on search engines, local directories and websites like wikiHow. Their trust of the internet has increased markedly, and if you [...]

205, 2016

Reworking the Mobile App Paradigm with WorkApp

May 2nd, 2016|

Adoption rates for mobile devices, including phones and tablets, have surpassed all other technologies in the past ten years. As a consequence, an entire mobile app industry has emerged with numerous options for the consumer. Some of these apps are free, of course, while others are paid downloads. Yet, in any case, the user is often left with apps that don’t live up to expectations. A consumer downloads an app, uses it once or twice, and there it sits, never to be touched again. But app users—especially professionals—still have crucial productivity and communication needs. Consider the following demands that apply to business owners, workers, and community applications: Businesses Own an established firm and need to sell services or products? Run a small business from home and need to sell your work? Need to advertise job vacancies or put out a private or business tender? Workers Need work as a professional [...]

205, 2016

A Really Good Website Can Help You Attract and Retain More Customers

May 2nd, 2016|

Your website is the hub of your digital presence. It is your brand identity plus your marketing stationery. HelpScout’s Gregory Ciotti, in his article ‘10 Proven Ways to Build a Website that Customers Will Love’ says, “While it can be a tough balance to achieve, creating a functional, streamlined and well-designed website is well worth the effort.” This is why there are a myriad of professional web designers and graphic designers who work towards building an excellent user-experience and user-interface. The appearance and usability of your corporate website influences your bottom line, which is the source of your company’s net income. You want to retain visitors on your website long enough so they purchase your product or service. You also want your existing customers to become your promoters. How do you do this? By designing a good website, you can attract and retain customers. Here are three important criteria for web [...]

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