In the previous article “A Really Good Website Can Help You Attract and Retain More Customers” we saw how your website is the hub of your digital presence and how essential it is in this day and age.  Because your business won’t be able to perform in the long run if you don’t have an online presence, it is crucial that you start thinking about having your own website.

Have you considered using WordPress? If you are stuck in a situation where you want to design your webpage but have no designer to turn to, its time you stop worrying because WordPress is always there to save the day. That’s right, no matter what kind of website you want to make for your business, this unique application will give you the chance to create one without ever hiring a designer or developer. There are over 74 million sites that use this popular content management system (CMS).

Still don’t believe WordPress is your best option? Here are a few of the benefits you should seriously look into:

Benefit #1: Professional and Sleek Designs

You spend valuable time and money searching for a designer and are able to finally find one. However, once he/she is done with your webpages, you are unhappy with the look and feel of the overall design.  To make changes to this customized output will now cost you more time and more money.

Thankfully, this isn’t the case with the themes/designs of WordPress. There are many themes available by highly qualified designers in which everything is perfectly aligned and nothing seems out of place.  Many of these themes have built-in functions and plug-ins to extend and expand the functionality of your site.  There are over 40,000 plug-ins to choose from.

Benefits #2: Easy to Customize

Another benefit that comes with using WordPress is that it is extremely easy and simple to customize. No longer do you need to run after your designer so he can design a new page for you because adding such features is as easy as ABC when it comes to WordPress. In fact, once you get started with adding your own personal unique touch to your website, you won’t be able to stop yourself.

Benefit #3: Saves a lot of Budget

Designing a website often takes up a lot of budget because you have to hire a lot of different people to do it. Luckily, people who go with WordPress don’t need to spend a lot even when they are going for a really professional design that has many features. In fact, if you are just getting started and want something simple and clean, you may even be able to build it yourself for free. The more you save in building the website, the more you can spend in growing your business.

Benefit #4: Quick Changes

Because WordPress is easy to customize, you can change things within your website immediately. This means that instead of waiting for the designer to make the necessary new changes, you can do it yourself within minutes. This is also very beneficial for your business because your customers will be able to view any new offers/discounts immediately and make use of them.

Benefit #5: Better Content Management

Undoubtedly, one of the main reasons why you want to build your own website is that you can manage engaging content so your audience can be influenced. Unfortunately, while you have a lot of free time on some days, most days are spent with important business meetings which means that you can post a lot of blogs one day but have to leave things blank the other.

However, when you opt for WordPress, you can schedule your posts and leave the rest up to the application. So let’s say that you have a lot to say in one particular day and end up writing three blog posts. In such a case, you can post one on that day and schedule the rest for the upcoming days.

 Benefit #6: Built in Blog

When you are building a website from scratch, your developer will have to take some time to build in the blog because it is not an easy task. Instead, if you use WordPress, you can start blogging right away because the blog page is already built in and you can begin posting immediately. This will also leave a mark on your audience because they will know that you are a professional as you keep your website updated at all times.

Benefit #7: Absolutely No Coding Skills Required

One of the biggest reasons why so many people and corporate leaders have started to go for WordPress is because you require zero HTML or coding skills. Yes, that is right, all you need to do is click a few buttons here and there and your site will be ready. This is quite beneficial for people who don’t want to waste their money hiring developers to make and maintain their website.

Benefit #8: Social Media Friendliness

Your website amounts to nothing if it is not social media friendly. Unfortunately, because many developers don’t know how to connect your webpage to the social media pages, it is challenging to get your word out to the entire audience. Thankfully, WordPress has the solution to this as well and it is presented in the form of a social media plugin. What this means for you is that whenever you post a blog online, you can easily share it on all your social pages at the same time as well.

Benefit #9: WordPress Websites Are Loved by Google

Finally, when you want your webpage to appear on the top search engine results, you must make sure that Google loves your page. And the chance of this happening is very high if you design your website using WordPress.

Remember, there are a lot more benefits of WordPress therefore you should design and develop your website using this application and you will be on your way to success, beating your competition easily.

Lyn Bos heads up Milestones Technology Group  www.milestonestechnology.com.au a Brisbane-based company which helps your business grow.  Contact lyn.bos@milestonestechnology.com.au