To optimize your website for search engines, you must do on-page search engine optimization or SEO. This optimization is confined to the sphere of your website and not beyond it. Currently, Google owns 70% of the ‘search-engine’ market share so most SEO experts, and companies focus on getting higher ranking within this particular search engine. Yahoo and Bing are other two search engines with a better share in this market after Google.
Here are some factors which increase effectiveness of on-page SEO:
Keywords are words or phrases that attract the attention of search engine crawlers. Keywords need to be relevant to your business niche, and must match the search engine algorithm. The study of keywords in SEO is expansive, but we have summarized it for you.
It is important that, on your website, you make use of keywords in the following:
Traditional practices of on-page SEO involved using a bulk of irrelevant and relevant keywords a number of times in the body text. However, over the years search engines became smarter, this trend is obsolete and if someone is doing it then they are not benefiting from it.
Instead, you should follow these steps:
- Limit keyword use to three to five per 500 words
- Synchronize keywords with the flow of your content
- Do not use the same keyword repeatedly
- A 500 to 1000+ words article is considered valuable
Have you ever used the Google image search? If you drag an SEO optimized image from your web page on to its search bar, it will read the ALT text and provide you similar images. This means that the code describing the images on your website is meaningful to search engines. If you use the Schema markup language, you can further help Google bots to notice your website’s images and rank them high on its image search.
The same trick works for info-graphics, GIFs, videos and podcasts. You need to help search engines find you and list you so that they can help you in return.
The title tag and the meta-description of all your web pages’ act as a book cover title for your website. People in a library are attracted to the title first and then open the book. The same goes for online users. They input their search, get a suitable search list and then look at all the links on the first page before clicking on one that is most suitable to their needs. To make this task easier for your users, you need to use SEO techniques to attract your target market to your website. Make sure you use relevant keywords to improve recognition.
This is a very important SEO tip that you must practice. With internal linking, you can connect all your pages with each other to let search engines know that all these web pages belong to your website.
It is important to note that like everything in SEO, you must not link to internal or external content excessively because this can be considered manipulative by the search engines. Just because you know that internal linking can make your website more marketable, do not go overboard.
Remember to use the keyword of the page in the link to make it clear for users where they will land on when they click on this link.
Use these on-page SEO tricks to optimize your company’s website and increase your client base!