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Your website is the hub of your digital presence. It is your brand identity plus your marketing stationery. HelpScout’s Gregory Ciotti, in his article ‘10 Proven Ways to Build a Website that Customers Will Love’ says, “While it can be a tough balance to achieve, creating a functional, streamlined and well-designed website is well worth the effort.” This is why there are a myriad [...]
Adoption rates for mobile devices, including phones and tablets, have surpassed all other technologies in the past ten years. As a consequence, an entire mobile app industry has emerged with numerous options for the consumer. Some of these apps are free, of course, while others are paid downloads. Yet, in any case, the user is often left with apps that [...]
In the previous article “A Really Good Website Can Help You Attract and Retain More Customers” we saw how your website is the hub of your digital presence and how essential it is in this day and age. Because your business won’t be able to perform in the long run if you don’t have an online presence, it is crucial that you [...]
To optimize your website for search engines, you must do on-page search engine optimization or SEO. This optimization is confined to the sphere of your website and not beyond it. Currently, Google owns 70% of the ‘search-engine’ market share so most SEO experts, and companies focus on getting higher ranking within this particular search engine. Yahoo and Bing are other [...]
According to Statista, as of January 2015, the percentage of cellphone internet users stood at 52.7. This figure will rise to over 63.4% in 2017. The Pew Research Center found that 63% of mobile phone users use this portable device to go online to do several tasks: Be active on social media with friends, family and even random strangers To [...]
Being online is not a trend, but a necessity and search engine optimization (SEO) supports this effort of businesses. In The 4 Building Blocks of a Strong Digital Presence, Tom Cochran wrote that if a business does not have a digital presence today, it does not exist. This is true. Due to globalization, all customers expect businesses to be online. Your [...]